Cisco Channel Connect

Stop building for the next transaction and start building for the next decade. Discover how the Cisco 360 Partner Program helps partners unlock a $6.06 revenue multiplier by mastering managed services, customer lifecycle practices, and recurring revenue streams to drive long-term, predictable growth.

Congratulations to Cisco’s 2026 CRN Channel Chiefs—exceptional leaders recognized for their commitment to building enduring partnerships, driving innovation, and delivering trusted results for our partners worldwide.

Cisco 360 represents a major structural shift for 2-tier SMB partners, replacing legacy volume-based incentives with a value-driven model that rewards capabilities, engagement, and managed services maturity. This analysis explains how SMB-focused integrators and MSPs can leverage Meraki certifications, Customer Success tiers, and the Partner Value Index to unlock higher margins, reduce growth penalties, and build profitable lifecycle-focused practices.

Cisco's Partner Summit 2025 introduces a streamlined approach for partners to achieve profitable growth by guiding customers through their complete collaboration journey. Discover new tools, incentives, and resources designed to simplify your work, strengthen your business, and deliver impactful outcomes with Cisco Collaboration solutions from awareness to adoption.

Discover how the Cisco 360 Partner Program was built through deep listening, co-design, and collaboration with partners, fostering a stronger, more committed community and transforming relationships.