Cisco Channel Connect

Cisco 360 represents a major structural shift for 2-tier SMB partners, replacing legacy volume-based incentives with a value-driven model that rewards capabilities, engagement, and managed services maturity. This analysis explains how SMB-focused integrators and MSPs can leverage Meraki certifications, Customer Success tiers, and the Partner Value Index to unlock higher margins, reduce growth penalties, and build profitable lifecycle-focused practices.

Cisco's Partner Summit 2025 introduces a streamlined approach for partners to achieve profitable growth by guiding customers through their complete collaboration journey. Discover new tools, incentives, and resources designed to simplify your work, strengthen your business, and deliver impactful outcomes with Cisco Collaboration solutions from awareness to adoption.

Discover how the Cisco 360 Partner Program was built through deep listening, co-design, and collaboration with partners, fostering a stronger, more committed community and transforming relationships.

Cisco, Focus Group, and Mitchells & Butlers collaborated on a £17M digital transformation across 1,700 UK venues, deploying Wi-Fi 7, SD-WAN, and security solutions to modernize hospitality infrastructure and enhance guest experiences.

Cisco is transforming partner enablement with a new framework and five key capabilities, including AI tools, curated learning journeys, and enhanced demo experiences. Discover how these changes simplify partnering, boost profitability, and help partners win and grow their businesses.